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CASE STUDY RAICHLE

 
 

ADVANCED SPORTSHOE DESIGN

Raichle Switzerland

Raichle a famous member of the Mammut Sports Group AG, Switzerland, would like you to look into the future of Adventure Sports Footwear design. Our intention is to design and build a new group of cutting edge, multi purpose, advanced hiking boots focusing on technical innovation where form follows function.

Who is the customer?

Ambitious core user, 25-40 years. Active sports and mountaineering oriented person.
Women (40%) Men (60%)

Targeted activities:

Mixed Trekking-Hiking up to 3000 meter elevation.

Key features:

Extremely light weight, flexible protection (only where necessary) from biomechanical point of view (lightest boots on the market), asymmetric progressive support system, waterproof upper, good isolation, fast, easy lacing system, and climate control, fantastic traction.

Design features:

Low and High-cut uppers. New light weight outsole protection. Rand as small as possible, shock absorption with excellent traction on dry-wet rocks, soft and hard surfaces. Design should reflect functionality, trust and the feeling of security. Search, analyze, chose, apply advanced materials and manufacturing processes. Materials, fabrics, colors, textures and other visual effects should be treated with special care and attention.

Eventually, the student can further develop and complete this list of design criteria which is going to take this project to a level nobody has ever seen before.
Once this project is chosen Raichle will provide more information, design guidance, samples, etc. in order to start and develop the whole design process. Raichle will treat the student like an external design consultant. At the end of the Project Timetable, Raichle will participate in the evaluation and grading process.

 
 
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