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CASE STUDY RAICHLE
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ADVANCED SPORTSHOE DESIGN
Raichle a famous member of the Mammut Sports Group AG, Switzerland, would like you
to look into the future of Adventure Sports Footwear design. Our intention is to
design and build a new group of cutting edge, multi purpose, advanced hiking boots
focusing on technical innovation where form follows function.
Who is the customer?
Ambitious core user, 25-40 years. Active sports and mountaineering oriented person.
Women (40%) Men (60%)
Targeted activities:
Mixed Trekking-Hiking up to 3000 meter elevation.
Key features:
Extremely light weight, flexible protection (only where necessary) from biomechanical
point of view (lightest boots on the market), asymmetric progressive support system,
waterproof upper, good isolation, fast, easy lacing system, and climate control,
fantastic traction.
Design features:
Low and High-cut uppers. New light weight outsole protection. Rand as small as possible,
shock absorption with excellent traction on dry-wet rocks, soft and hard surfaces. Design
should reflect functionality, trust and the feeling of security. Search, analyze, chose,
apply advanced materials and manufacturing processes. Materials, fabrics, colors, textures
and other visual effects should be treated with special care and attention.
Eventually, the student can further develop and complete this list of design criteria which
is going to take this project to a level nobody has ever seen before.
Once this project is chosen Raichle will provide more information,
design guidance, samples, etc. in order to start and develop the
whole design process. Raichle will treat the student like an
external design consultant. At the end of the Project Timetable,
Raichle will participate in the evaluation and grading process.
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