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DESIGN EDUCATION
Having worked for so many years in a wide range of industries world
wide, I developed a unique point of view on keeping my design
experience extensive and pass this practical knowledge on to my
clients, and Design Institutions and their students. I recognized
the ever changing world, businesses, globalization and naturally
influenced my perspective regarding Industrial Design and Design
Education. I try to keep my vision focused on the future, innovation,
new technology and generally stay at the cutting edge of progress.
What are the essential ingredients of the product development
process for active in-house designers, independent design
consultants, innovators, engineers, developers, or, multinational
companies, manufacturers, and marketing firms? By nature, practicing
designers are connected to every aspect of the product development
process from the initial ideas through to the end, till the product
hits the market. They work with investors, financing, marketing,
engineering, sales forces, gathering useful information which all
find ways into their daily design activities. Their practical
knowledge of how the development cycle works is very valuable to any
company, client or institution specially students and young
designers keen to learn.
During the last decade more and more corporations found in-house
design departments too costly hence they chose and use outside
design consultants who can greatly help their business needs. This
is costly also, perhaps less so, then in-house design departments.
Some firms turn to design institutions or organize design
competitions to get the right designs for their needs from the
younger generation. For example some manufacturing companies don’t
have the expertise to organize and communicate with various design
institutions and students. I saw the opportunity to set up “live-projects”
between my clients and Design Institutions and act as a mediator,
advisor, and mentor. Projects, timelines, budgets are established
and with my coordinating effort fantastic design projects and
results can be achieved with a fresh approach with a low budget. The
clients, the design schools and students both benefit from this kind
of design activity, using the mediator’s experience. At the end
everybody is happy. Working this way, I became an educational
entrepreneur as well as practicing as a design consultant.
For many years I worked as an in-house designer, have done various
projects with international Design institutions from Delft
University, Oslo School of Design and
MOME University of Art and
Design in Budapest. During the last few years I have been very active
servicing my clients with design student work from MOME Budapest.
There are real design projects running which are developed at these
institutions and with my organizational, educational skills with
good results turn them over to my clients in a businesslike manner.
Clients can also participate during this kind of design process and
gain first hand experience how these projects are done. Working with
design students, project teams is very exciting and rewarding for
all involved. The very active, dynamic atmosphere inspires everybody.
Unique results can be achieved. Some projects are part of a semester
or students can chose and work on their “real live” Diploma project.
And I act as their mediator, mentor.
In addition to this process more and different processes had been
developed, when e.g. industrial design students are set up as teams
to work with, mechanical engineering, electrical engineering, and
marketing. Eventually from these various design projects, program
teams, various participants gain outstanding result, experience and
often find opportunities to actually get job offers from these
clients, or companies.
I worked with some of these institutions:
Delft University of Technology, Faculty of Industrial Design
Engineering, Holland
Oslo School of Architecture and Design, Norway
Moholy Nagy University of Art and Design. Hungary
In 2010 appointed
Associate Professor
In 2011 earned my Doctor of Liberal Arts degree in
the field of Product Design
My clients participated in such projects recently:
Bata Industrials, Holland
Raichle/Mammut Sports Group AG. Switzerland
Dalbello, Italy
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